Logos And AI

5 questions to ask before using a free online logo maker or Logo AI.

1. Are you truly serious about your business?

Read on. Your logo gets your business immediate recognition. It inspires trust and loyalty with your customer base, it gains admirers from suppliers, competitors and other businesses operating in your market and it can make a small business look far more established and superior than it is. In short your logo is your business. It’s what your business is visually identified by.

Your logo is also the starting point for your brand. What colours, fonts, shapes and images will your business use to build a strong, recognisable brand? If this stuff is important to you, we urge you not to use an online logo maker or DIY logo tool.

Logo makers simply cannot consider these things; they are machines, not humans!

2. Are you trained in logo design?

Most small business owners will have flunked art at school, let alone be professionally trained in design, and brand design at that. Professional designers are naturally creative, artistic people who choose design as a career because they have a talent. Designers are taught the correct use of design principles, how to think conceptually and avoid clichés and they understand modern design trends.

You wouldn’t attempt heart surgery, so don’t attempt logo design!

3. Do you want your logo to look like someone else’s?

A logo designed by a trained logo designer will be 100% original and tailor-made to your specific requirements. Logo makers, logo generators and DIY logo tools have a finite number of fonts and image combinations . Many logo makers also use stock imagery. Stock imagery is available all over the web and is used by thousands of people worldwide.

You could quite easily end up creating something very similar to another company without realising it.

4. Do you have the time to create your own logo?

We are a small business, and we know just how little time there is in a day to get everything done. So we do the things that we are skilled in and can do easily and efficiently and we pay people skilled in their disciplines to the things we can’t do. Not because we are made of money, we’re not. But because it’s more time and cost effective in the long run. Before you know it you will have wasted a day playing with a logo generator with very little to show for it.

Logo makers suck time away from you. Time that could be better spent elsewhere in your business.

5. Do you believe that you get what you pay for?

This old adage couldn’t be truer. There are many free online logo makers and logo generators on the web. The logos they produce are purely symbols. They have no life, no thought or concept. They can’t possibly convey your business’s key message and they run the very real risk of making your business look unprofessional.

I am dedicated professional designer that you can chat to about your logo design and who is trained to work with you to make sure you get a 100% custom-designed logo.